From Strategy to Action: Build Your AMC's Digital Marketing Roadmap: An Interactive Digital Marketing Workshop for AMC Professionals

Friday, February 19
8:00 AM - 12:00 PM 

Is your AMC's marketing effectively communicating what makes your organization different and attracting the right association clients?  Join us for an engaging, hands-on workshop designed to help AMCs turn marketing challenges and opportunities into actionable strategies.

Using the AMCI Digital Marketing Toolkit, participants will assess their current marketing efforts, identify opportunities for improvement, strengthen their positioning, and explore how to connect with prospective association clients more effectively.

Through interactive exercises, real-world examples, and collaborative activities, you'll learn how to:

• Assess your marketing effectiveness and identify your most important opportunities for improvement.
• Strengthen your positioning by communicating your AMC's unique value and differentiators.
• Understand your target audience and the challenges that influence association decision-makers.
• Build an effective marketing journey that connects awareness, engagement, and lead generation.
• Create more compelling marketing content using practical tools and proven approaches.
• Prioritize marketing channels and investments while identifying the metrics that matter most.

Most importantly, you'll leave with a practical 90+-day marketing action plan tailored to your AMC's goals, resources, and capabilities.