AMCs Engaged Schedule Overview

Check out the full program book prior to arriving onsite! 

Monday, July 18, 2022

Time  Event 
12:00 - 8:00 p.m.

Board Meeting & Leadership Dinner

Sponsored by:

Tuesday, July 19, 2022

Time  Event 
9:00 a.m.- 3:00 p.m.  Registration Open
10:00 - 11:30 a.m.  Welcome & Opening Keynote - The Shortage Economy, Consumers, Employees and Voters: What It means for Associations | David Coletto
11:30 a.m.-
12:30 p.m.
 Networking Lunch*
12:30 - 1:30 p.m.  Concurrent Sessions:
  Accessibility & eLearning: A Guide For AMCs | Dan Streeter
  The A(mc) Team: Evolving Client Teams Into Special Force Units For Growth | Katie Keel, MPA, CAE
  Considerations For Employees' Return To Office | Joy DesMarais-Lanz, CAE, MA, CMM, Meghan Moulden, and Lane Velayo, CAE
 1:30 - 2:00 p.m.  Break*
 2:00 - 3:30 p.m.

 Hackathon: Client Scope Creep

Through an active “Hackathon” format, the group will identify innovative ideas and solutions to improve AMCs’ abilities to manage client scope creep.

Client scope creep has been plaguing AMCs for decades, and yet a framework for preventing and/or managing it has yet to be addressed industry-wide. Scope creep is not an isolated activity on its own. It is affected by our success (or lack thereof) in marketing, promoting and explaining ourselves to the client and ensuring their understanding not just of the AMC model, but also of our expertise and professionalism.  There are many factors that may lead to an AMC “investing” time into the client; but when does “investment” turn into scope creep.  The challenge, then, is to identify innovative ideas and solutions to address scope creep head on.

 3:30 - 4:00 p.m.  Break*
 4:00 - 5:00 p.m.

 HIIT Sessions

  • Steps to Successfully Implement A Project Management Platform | Mary Beth Kiser, CAE
  • Help Me, Help You! Know Your Worth & Leverage Your Partnerships | Jen Voshell
  • Words Have Power | Sarah Timm, CAE, CMP-HC
 5:45 p.m.  Transportation Departs for off-site reception
 6:00 - 8:30 p.m.

 Reception at the Madison Building

 Sponsored by 



Wednesday, July 20, 2022

Time  Event 
 8:00 - 9:00 a.m.  Networking Breakfast*
 9:00 - 10:00 a.m.  Keynote - IMPACT: Establish a Culture of Excellence | Antoine Bryant
 10:00 - 10:30 a.m.  Break*
 10:30 - 11:30 a.m.  Concurrent Sessions:
  Creating A Lean Data Analytics Approach | Wendy-Jo Toyama, MBA, FASAE, CAE & Hans Zetterstrom, MSC
  From An Operational POV: Management, Sold What?! | Fran Rickenbach, CAE, IOM & Roxy West, CAE
  We Recognize The Importance of DEI, Now What? | Gene Terry, CAE, IOM, Bob Waller, CAE, and Amy Williams, CAE, MPA, IOM
 11:30 a.m. -
 12:30 p.m.
 12:30 - 2:00 p.m.  AMCs by Size
 2:00 - 2:30 p.m.  Break*
 2:30 - 3:30 p.m.

 People, Purpose, Progress...Where Do We Go From Here?

Leveraging the best of our AMCs – our people and purpose – to make progress in our communities begins today. Through a moderated panel discussion, we’ll explore the key themes that emerged through AMCs Engaged 2022, highlighting where we as AMC leaders can take concrete action to move our businesses and association clients forward.


 * denotes events hosted by our event partners:

CAE Credit

AMCI is a CAE Approved Provider.  AMCs Engaged programming meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. As a CAE Approved Provider, educational program related to the CAE exam content outline, this program may be applied for 8 credits toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit


Thank you to the 2022 AMCs Engaged Content Committee:

Committee Chair
Molly Marsh, AMR Management Services

Committee Chair-Elect
Ruth Abrahamson, Base Consulting and Management, Inc.

Committee Members
Monica Evans-Lombe, MCI USA
Jenny Faucher, Managing Matters, Inc.
Jackie Kavcak, Tourism Vancouver
Rachel Luoma, Partners in Association Managmene
Adam McKeivier, Strategic Association Management
Molly Mullins, SEVEN12 Management
Kirsten Reader, Impact Association Management
JoAnn Taie, Global Management Partners, LLC
Lindsay Smith, Personify
Todd Von Deak, TVD Associations, Inc.