General Sessions
More General Sessions will be added soon—check back regularly for updates. Wednesday, July 29 The Intelligence Advantage: Insights from AMCI's Marketing Engine & How AMCs Are Putting It to WorkJeanne Sheehy, MBA, Bostrom, Salma Gottfried & Mauricio Del Castillo, BeautifulBeast Three years ago, AMC Institute set out to achieve a daunting goal: 50% of associations managed by an AMC by 2050. What began as a digital marketing initiative, grounded in focus groups, persona research, and customer journey mapping, evolved into something far more valuable: a continuously growing body of market intelligence about what drives trust in an AMC partner, what content resonates with today's association executives and volunteer leaders, and what’s the best way to reach them. In this panel session, you'll hear from the team behind that work and from AMC professionals who have taken those insights back to their own firms and put them to use. Moderated by AMCI's marketing advisor and agency lead, this session will highlight stories from members of AMCI's Digital Marketing Task Force, taking strategy to real-world application. The panel will also explore how market intelligence translates into sharper positioning, more compelling content, smarter channel decisions, and business development that actually works in today's environment. From elevated case studies and precision targeting to the emergence of AI-powered tools built specifically for association professionals, this session offers a rare look at how the AMC industry is learning to market itself with the same sophistication it brings to serving its clients. You'll walk away with: • Candid perspectives from AMC peers on how they've applied market insights to differentiate and grow • A strategic framework for thinking about your firm's brand, content, and digital presence, not as marketing tasks, but as business development assets • A preview of AMCI's emerging toolkit designed to help member firms build smarter, more targeted marketing programs • A look at how AI is opening new possibilities for AMC visibility, client engagement, and competitive positioning This session is designed for AMC owners and senior leaders who are ready to move from reactive marketing to a strategic growth mindset.
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