General Sessions

Thursday, February 12

Culture as a Competitive Advantage: Engaging and Retaining Talent
Moderator: Mike Dwyer, Association Headquarters

Panelists: Carolyn Lagermasini, CAE, Association & Conference Group, Steve Smith, MS, CAE, FAAMESE, Association Management Center, John Dee, CPA, CGMA, Bostrom, Bob Waller, Association Headquarters, Inc.

Talent engagement and retention are top challenges for AMCs today. A thriving culture doesn’t just happen — it is intentionally built and actively nurtured. This session dives into approaches for strengthening team cohesion, empowering staff, and aligning culture with organizational values. Participants will discover best practices for recognizing contributions, boosting morale, and building a culture that attracts and retains top talent.